Parker Seminars is one of the largest chiropractic seminar series in the world. PAGE was brought in to drive registration for Chicago: a hyper-targeted mix of direct mail, email, digital ads, and social, with tracking tight enough to spend the next seminar’s budget on what actually worked.

What we did

• Reached chiropractors in surrounding cities instead of spraying a national buy.
• Kept the most compelling reasons to attend consistent across mail, email, and ads.
• Instrumented the campaign so future seminars could follow the channels that converted.

Related: Campaign Development, Email Marketing, Print Advertising, Media Planning & Buying

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