Big Town was the first indoor mall in the Southwest. PAGE reintroduced it to a new generation of Dallas shoppers as Big Town Weekends: a brighter identity, a new site, and a media plan that put the old landmark back on local news.

What we did

• Rebranded the property as Big Town Weekends so the story was weekend expos, not a faded mall.
• Built a site that matched the new look and gave shoppers somewhere to go after they saw the ads.
• Planned digital, TV, and PR around the Fitness & Fashion Weekend launch so local news had a reason to cover it.

Who covered it

Press outreach put the comeback in front of Dallas newsrooms. Four of the five major local networks covered the event and the new event center.

Related: Brand Development, Campaign Development, Media Planning & Buying, Web Design & Development

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