Media Planning & Buying

Planning and buying across channels with accountability, so spend follows audiences instead of leftover inventory.

Media planning and buying is how we decide where a message should run, what it should cost, and how we will know it worked. PAGE plans television, radio, digital, out of home, print, and mail as one system, then buys with enough discipline that leftover inventory does not become the strategy.

What does media planning include?

Audience definition, channel mix, flighting, negotiation, trafficking, and in-flight changes when the first leads tell us the brief was slightly wrong. We use market analysis to raise conversions and keep brand memory from decaying between bursts.

How we work it

Start with who must see it, not which vendor has a package this month.
Place the mix, then read early lead quality and shift weight toward the placements that produce it.
Connect call tracking, URLs, analytics, and CRM so a spot is not a mystery the week after it airs.

Market analysis first. Then the mix. Then the proof.

TelevisionBroadcast and cable in areas with a real concentration of the audience.

RadioLive reads and produced spots on AM, FM, satellite, and streaming audio.

DigitalDisplay, paid social, search, and programmatic when the audience is online.

Direct MailPostcards, letters, dimensional mailers, and catalogues with a trackable offer.

Out of HomeBillboards, wallscapes, transit, kiosks, wraps, and posters.

PrintNewspapers and local, regional, and national publications.

Read the first leads

Early response tells us whether the audience definition was right. We treat the first weeks as a live sample, not a victory lap.

Tighten the target

While the campaign is still in market, we shift placements toward the people who look like qualified leads.

Find the next pocket

Once the core is working, we look for adjacent groups and give them creative and media that fit, instead of cloning the first buy.

Protect the budget

We keep concentrating spend on the highest volume of qualified leads so the last dollar works as hard as the first.

Tracking URLsFollow a person from the placement to the page, not only a session count.

Call trackingConnect a phone conversion back to the spot that earned it.

Web analyticsWe read behavior for decisions, not for dashboards that look busy.

CRM integrationLeads land in a system someone can actually work, with source attached.

Build a brief brief

All Capabilities
Creative
Media
Strategy

Answer Engine Optimization (AEO)

Show up in AI answers, assistants, and conversational search, not only in classic ten-blue-links SEO.

Media, Strategy

Native Advertising

In-feed native that matches the form of the page around it, so the ad is read as content instead of ignored as chrome.

Media

Programmatic Advertising

Real-time buying that puts the right ad in front of the right person at the right moment, with less wasted impression spend.

Media

Print Advertising

Print planning that puts strong creative in the publications your audience still holds, from local papers to national books.

Media

Email Marketing

Email programs that treat every send as a personal message: segmented, useful, and built around an offer you can measure.

Media

Broadcast

Television planning and buying that puts spots in front of the right households, then proves the placement earned the call.

Media

Outdoor Advertising

Out-of-home planning and placement for brands that need to be seen at scale: boards, transit, wraps, and street-level inventory.

Media

Campaign Development

Multi-platform campaigns where creative, media, and measurement stay in the same room from the first brief.

Strategy

Search Engine Optimization

Technical and narrative SEO that still matters: crawlable pages, useful content, and authority AEO can build on.

Media, Strategy

Logo & Asset Development

Logos and brand assets designed after the strategy is clear, so the mark is a calling card rather than a guess.

Creative

Brand Development

Positioning, messaging, and brand systems that give creative somewhere honest to land.

Strategy

Content Marketing

Branded content with a job: earn attention, teach the offer, and create demand that media can then amplify.

Media

Lead Generation and Intelligence

Lead tracking that shows which campaigns produce real inquiries, then feeds that truth back into media and creative.

Media, Strategy

CRM Development

Custom CRM that tracks engagement through the real purchase cycle, so leads do not vanish between form and follow-up.

Strategy

Reputation Management

Watch the public record of a brand, answer the people who are already talking, and keep a bad review from becoming the story.

Strategy

Social Media Marketing

Social that prioritizes conversation and outcomes over empty follows, likes, and leftover calendars.

Media, Strategy

Web Design & Development

Sites built as campaign engines: responsive, trackable, and written to capture demand, not just describe the company.

Creative

Media Planning & Buying

Planning and buying across channels with accountability, so spend follows audiences instead of leftover inventory.

Media

Video Production

Emmy-winning production for stories that need to move people, and then show up in the numbers.

Creative

Graphic Design

Ideas and assets that earn attention before you rent it, and stay on-brand once they have it.

Creative