Our media department has experience planning and placing campaigns across all channels for small businesses and major international brands.
We begin by analyzing lead data collected during the first few weeks of the campaign. We use this to assess the accuracy of our target audience.
While the campaign is still in motion, we tailor our media strategy and target audience to focus on individuals fitting the profile of our most qualified leads.
We search for new opportunities and groups that fall outside of our primary demo. We use additional media placement and tailored creative to reach these segments.
We continue modifying and focusing our target audience to reach the highest volume of qualified leads while maximizing the client’s media budget.