We develop strategies for using branded content to engage target audiences and generate lead for our clients.
“Content” is a pretty loose term. Some people use the word to describe blog posts and text on a website. Others use the word to describe, well….pretty much anything.
We tend to fall into the latter category. That’s because we approach content marketing as a philosophy rather than as an SEO formula. Don’t worry—we’re not about to get all “pie in the sky.” We’re just saying that great branded content can take any form, whether it’s an interactive online article, or a pop-up art installation, or a monster truck rally. No matter what kind of content is used to market your brand, it all comes down to creating a memorable brand experience, providing value to your target audience, and generating quality leads.