Joe Garza and Cameron Harris are two of the most prolific figures in tax and estate planning. Our challenge was to distinguish Garza & Harris from other successful law firms. We needed to transmit the message that Garza & Harris are more than successful—they are the supreme authority in their field. We developed a brand for Garza & Harris, starting with a new logo and website, to send an immediate message of authority and sophistication.
BUILDING UPON REPUTATION
To enhance the firm’s authority, we built a series of news sites that assess current events across the world and publish guest articles as representatives for Garza & Harris with established news sources like The Wall Street Journal, Business Week, The Boston Globe, The Financial Post, and Yahoo Finance. Combining these efforts with a sophisticated website and a rigorous SEO campaign, we have helped make the name of Garza & Harris synonymous with authority.