Guerrero needed a way to talk to customers as cooks, not as a tortilla aisle. PAGE built 40 Ways 40 Days around Lent: authentic Mexican recipes worth sharing, video demos, and a mobile path that delivered a new dish every day.

What we did

• Turned Lent into a cooking calendar instead of a list of recipes on a webpage.
• Shot and designed each recipe with video, checklists, and instructions people could follow on a phone.
• Let visitors text LENT to get the day’s recipe, then backed it with banner work that looked like food, not leftover media.

Related: Campaign Development, Web Design & Development, Content Marketing, Graphic Design

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