Regus leases office space in Manhattan’s World Financial Center. PAGE built posters and print for a referral campaign aimed at the international financial industry: bold copy, distinguished photography, and a clear reason to send a colleague downtown.

What we did

• Designed outdoor posters that sold the authority of the building and the atmosphere of downtown Manhattan, not a generic coworking pitch.
• Wrote print that explained the referral program and the benefits of leasing in the World Financial Center.
• Kept the broader promise intact: this is a respected, world-class place to do business.

Related: Print Advertising, Outdoor Advertising, Campaign Development

Build a brief brief