Mission Foods

A B2B launch for Mission’s organic uncooked tortillas: demo video, retail story, and packaging that looked as honest as the product.

Mission asked PAGE to launch a new line of organic, uncooked tortillas. The product was simple. The work was to make retailers feel that simplicity: a friendly demo, skillet shots, and packaging that looked like food instead of a redesign for its own sake.

What we did

  • Produced B2B video that shows the tortillas on a skillet, not a brand manifesto.
  • Kept the host, music, and pacing down-to-earth so buyers could picture the bag on their shelf.
  • Designed packaging comps for yellow corn, white corn, multi-grain, and blue corn.

https://vimeo.com/159290600

Mission yellow corn packaging
Mission white corn packaging
Mission multi-grain packaging
Mission blue corn packaging

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