Mission Foods
A B2B launch for Mission’s organic uncooked tortillas: demo video, retail story, and packaging that looked as honest as the product.
Mission asked PAGE to launch a new line of organic, uncooked tortillas. The product was simple. The work was to make retailers feel that simplicity: a friendly demo, skillet shots, and packaging that looked like food instead of a redesign for its own sake.
What we did
- Produced B2B video that shows the tortillas on a skillet, not a brand manifesto.
- Kept the host, music, and pacing down-to-earth so buyers could picture the bag on their shelf.
- Designed packaging comps for yellow corn, white corn, multi-grain, and blue corn.
https://vimeo.com/159290600
Related: Video Production, Campaign Development, Graphic Design
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