Strategy, Branding, Media Planning/Buying, Web, Print, Motion, Outdoor
Renova Health
A 30-day brand launch for Renova Hand Centers, then an umbrella identity as the practice grew into Renova Health.
The first Renova Hand Centers campaign, name, logo, website, television, and radio, was planned and launched in 30 days. As the practice added specialties, PAGE built the umbrella brand Renova Health so hand, foot, and spine could share one trusted identity.
What we did
Launched a full brand in a month: identity, site, and the first broadcast spots.
Used outdoor and radio for the emotional side of pain relief, and the site and print for the clinical detail patients need before they book.
Built the website as a lead system that can follow a person from first call through an in-office visit, not just a pretty homepage.
On the air. After the October 14, 2013 launch, traffic jumped about tenfold, with stronger lead flow and brand awareness.
