In the era of rapid technological advancement, artificial intelligence (AI) is transforming the way we work. Copywriters were the first to take the hit, but AI continues its campaign of world domination, encroaching on media buyers, designers, and developers. The concern about the potential impact on job security is real! However, it’s important to recognize that there are certain soft skills that AI cannot replace – skills that are essential for success in the modern workplace. These soft skills are…

In the ever-evolving landscape of advertising and media buying, the integration of artificial intelligence (AI) has become a game-changer. AI technologies, such as machine learning and natural language processing, have revolutionized the way creative advertising campaigns are conceptualized, executed, and optimized. In this article, we will explore the transformative role of AI in creative advertising and media buying, and how it is reshaping the industry for the better. Enhancing Creative Processes with AI Traditionally, the creative process in advertising has…

Privacy, or lack thereof has become increasingly important consumers become increasingly savvy to just how much data is being shared. This has placed additional hurdles for advertisers in terms of targeting, measurement, and reporting. With Apple leading the way, it will become more difficult for marketers, agencies, and tech partners to get the metrics they need to make informed decisions. Because Apple’s products are so popular, it’s probable that their attitude will become the industry standard, with people preferring more…

Gift Guides Almost EVERYONE has gifts to buy throughout the holiday season. The only big question is what the perfect gift actually consists of for a particular person. We all have trouble deciding on the perfect presents – this is where gift guides come in. If you’re a retailer, gift guides are the perfect value add for your customers. It provides them with ideas and promotes your products all at the same time. Seasonal Promotions Your customers are already out…

Fake followers make it difficult to find reputable influencers to work with. 62 percent of  marketers want to increase their influencer marketing budgets this year alone. Doing influencer relationships create so many benefits for brands. Like more authentically reaching their target market that might not have been reached through other forms of advertising. And while platforms can certainly shut down these fake bots, brand and marketers need to reassess the influencer medium as a whole. First question: what is driving…

There are certain traits that characterize leadership. Then there are some that characterize leadership within digital marketing. If you possess these five traits, you may have what it takes to be the big boss at your digital marketing agency or internal department. 1. Strong Business Sense A strong business acumen can be qualified through education, but more than likely it’s grown from professional experience. At a high level, digital marketing leaders need to understand not just marketing, but business as…