
Advertising Privacy Moving Forward
Privacy, or lack thereof has become increasingly important consumers become increasingly savvy to just how much data is being shared. This has placed additional hurdles for advertisers in terms of targeting, measurement, and reporting. With Apple leading the way, it will become more difficult for marketers, agencies, and tech partners to get the metrics they need to make informed decisions. Because Apple’s products are so popular, it’s probable that their attitude will become the industry standard, with people preferring more…
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