Bridging the Gap between Success and Authority
PROJECTING AUTHORITY
Joe Garza and Cameron Harris are two of the most prolific figures in tax and estate planning. Our challenge was to distinguish Garza & Harris from other successful law firms. We needed to transmit the message that Garza & Harris are more than successful—they are the supreme authority in their field. We developed a brand for Garza & Harris, starting with a new logo and website, to send an immediate message of authority and sophistication.
BUILDING UPON REPUTATION
To enhance the firm’s authority, we built a series of news sites that assess current events across the world and publish guest articles as representatives for Garza & Harris with established news sources like The Wall Street Journal, Business Week, The Boston Globe, The Financial Post, and Yahoo Finance. Combining these efforts with a sophisticated website and a rigorous SEO campaign, we have helped make the name of Garza & Harris synonymous with authority.
