An off-color television campaign for a financial brand that wanted to be remembered, not polite.
Motherfund needed a campaign that would stick in a category that usually sounds like a waiting room. PAGE took an alternative approach: cheeky spots, targeted placement, and a two-week run built to earn mindshare, not universal approval.
What we did
Wrote and produced television that would alienate some viewers on purpose, then bought against the people it was for.
Paired the creative with media placement tight enough that a short flight could still move traffic and leads.
Treated complaints as a signal the work was landing, not as a reason to sand it down.
