Answer engine optimization (AEO) is how a brand becomes the answer when someone asks ChatGPT, Gemini, Perplexity, or Google’s AI Overviews for a recommendation. PAGE structures your content, entities, and proof so assistants can cite you, not only rank you in a list of links.
What does AEO actually change?
Search still matters. People also ask software to decide. AEO makes your pages easy to retrieve, quote, and trust: clear entities, question-led headings, FAQ architecture, and the same brand story across the site, reviews, and earned mentions.
How we work it
- Map the questions your buyers already ask assistants, then write pages that answer them in the first screen.
- Tighten entity clarity (who you are, what you offer, where you operate) so models can attach facts to the right brand.
- Build FAQ and supporting content that cites real proof, then measure visibility in traditional SERPs and answer surfaces together.
AEO does not replace search engine optimization. It sits on top of technical health, crawlable pages, and useful content. If the foundations are weak, assistants have nothing trustworthy to quote.
Related: Search Engine Optimization, Content Marketing, Web Design & Development
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