Relativity Outdoors is an adventure retailer in one of Dallas’s busiest shopping centers: city clothes and trail gear under one roof. PAGE built a custom API to their point of sale so the website stayed in lockstep with the store, and staff could stay on the floor instead of in a CMS.

What we did

• Designed a site that matches the shop: stylish enough for the center, serious enough for the gear.
• Connected the in-store POS to the web store so new items appear online when they hit the till.
• Pushed online sales back into the daily register so ecommerce did not live in a separate universe.

Related: Web Design & Development, Brand Development, Graphic Design

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