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Media Planning & Buying

Our media department has experience planning and placing campaigns across all channels for small businesses and major international brands.

We use in-depth market analysis to maximize conversions and boost long-term brand loyalty.
TelevisionUsing broadcast & cable TV to reach areas with high concentrations of target audiences.
RadioLive reads & produced spots for AM / FM or satellite radio as well as streaming audio.
DigitalDigital display, promoted social media campaigns & search advertising.
Direct MailPostcards, self-mailers, letters, dimensional mailers & catalogues.
Out of HomeWallscapes, kiosks, bus shelters, wraps, posters & billboards.
PrintNewspaper, local, regional, and national periodicals, publications & directories.
Phase 1 – Initial Lead Analysis

Phase 1 — Initial Lead Analysis

We begin by analyzing lead data collected during the first few weeks of the campaign. We use this to assess the accuracy of our target audience.

Phase 2 – Adjust Target

Phase 2 — Adjust Target

While the campaign is still in motion, we tailor our media strategy and target audience to focus on individuals fitting the profile of our most qualified leads.

Phase 3 – Expand Reach

Phase 3 — Expand Reach

We search for new opportunities and groups that fall outside of our primary demo. We use additional media placement and tailored creative to reach these segments.

Phase 4 – Refocus Target

Phase 4 — Refocus Target & Maximize Spend

We continue modifying and focusing our target audience to reach the highest volume of qualified leads while maximizing the client’s media budget.

Tracking URLsWe use tools that allow us to go beyond typical web analytics and follow the journey of individual users.
Call TrackingCall tracking allows us to follow individual users from discovery to conversion.
Web AnalyticsYou won’t see any vanity metrics here. We carry out thorough analysis of data to determine what needs to change to improve the bottom line.
CRM IntegrationWe integrate custom CRMs with client sites and call data so that no leads slip through the cracks.
Native Advertising
Native Advertising

By utilizing the integration of advertisements on desktop and mobile that match both the form & function of their editorial feeds, we help you gain more visitors that are truly interested in what you have to offer.

Media
Programmatic Advertising
Programmatic Advertising

We use real-time data and demographic information to purchase ads at the right time and in the right place. That means maximizing impressions and your budget.

Media
Print Advertising

We don’t let great creative go to waste. Our media team can find the best print publications to reach your target audience.

Media
Email Marketing
Email Marketing

Whether you require an ongoing email newsletter, e-vites for your next event, or a quick email blast, we’ve got you covered.

Media
Broadcast

Our media team has the research experience and the negotiating chops to get the most targeted placement for your television ads.

Media
Outdoor Advertising

It can be tough to find ad space for brands that are larger than life. Luckily, our media team are pros at planning and placing for outdoor.

Media
Campaign Development
Campaign Development

We blend creative, research-backed ideas with strategic thinking to develop engaging, multi-platform campaigns.

Strategy
Search Engine Optimization
Search Engine Optimization

We stay current on the latest google algorithm updates in order to develop effective on- and off-site SEO strategies.

Media, Strategy
Logo & Asset Development
Logo & Asset Development

We bring brands to life with iconic design and asset creation that reinforces brand loyalty and recognition.

Creative
Brand Development
Brand Development

We dig into market research and our clients’ core mission and offerings to develop brands that speak directly to target audiences.

Strategy
Content Marketing
Content Marketing

We develop strategies for using branded content to engage target audiences and generate lead for our clients.

Media
Lead Generation and Intelligence
Lead Generation and Intelligence

Using sophisticated lead tracking technology, we collect, analyze and report data to show ROI and focus campaign efforts.

Media, Strategy
CRM Development
CRM Development

We integrate sites with a custom CRM that tracks user engagement and provides detailed data on audience behavior.

Strategy
Reputation Management
Reputation Management

We monitor the online image of our clients and address potential problems by engaging with concerned customers.

Strategy
Social Media Marketing
Social Media Marketing

Our social media strategies prioritize active engagement and outreach over passive metrics such as follows and likes.

Media, Strategy
Web Design & Development
Web Design & Development

We design and develop lead generation websites that become the fulcrum of integrated marketing strategies.

Creative
Media Planning & Buying
Media Planning & Buying

Our media department has experience planning and placing campaigns across all channels for small businesses and major international brands.

Media
Video Production
Video Production

Our EMMY award winning production team crafts brand stories that engage, motivate, and convert.

Creative
Graphic Design
Graphic Design

We deliver top-notch design that commands attention and gives our clients’ assets an edge over the competition.

Creative