Insights Archives: art director

content marketing

If Content is King, He’s A Demanding Ruler

Do you ever look through Facebook or Instagram and think: wow, all these companies use the same strategies and it makes their brand look cheap? You’re not alone. We’ve entered a world of personalization and a requirement to be extremely unique. This isn’t easy, and the numbers show the struggle. Adobe recently released State of Creative and Marketing Collaborations which takes a peek at this serious issue by surveying of more than 1,000 North American marketers, creatives, advertising, etc. According…

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graphic design

4 Graphic Design Trends that are Blowing Up

Art and graphic design is constantly evolving, and at a pretty fast pace. This time, what’s old came back around in a big way. From serif to gradients, Page Agency is going over the biggest graphic design trends that have hit in 2018. Gradients are back It wasn’t all too long ago when gradients were on the majority of “modern” designs. Were you even cool without one? But then 2015 came around and design got very flat. Brands hastily changed…

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Creative lesson

5 Hard Lessons Every Creative Needs To Learn

One thing I really hate is being called out – especially in front of a group of people. Everyone feels awkward about it. I feel like a big, old screw-up. You’re likely going to face a stern talking to in the future too, because we’re all likely to face a stern talking to in the future. There is, however, a difference between big and small mistakes. Small mistakes may waste a day. Big mistakes can hurt your job, your client…

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