If Content is King, He’s A Demanding Ruler
Content demands are skyrocketing. Brands struggle to keep pace with personalization needs while maintaining quality and speed.
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Ad Fraud: Bots Draining Your Marketing Budget
Digital ad fraud bots cost businesses billions. Learn how to protect your budget and reach real customers with better targeting.
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Can Brands Maneuver Around Ad Blockers?
Ad blockers. Doesn’t the term just make you want to shudder? Google’s announcement that the Chrome browser will be automatically blocking certain types of ads is tough news for brands and marketers alike. Google has been filtering out ads that don’t meet new criteria set out by the Coalition for Better Ads. Pop-ups, ugly sticky ads or flashing ads. Pretty much things that are extremely unsightly. (This applies to both desktop and android devices.) So this poses problems for companies…
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4 of the Best Digital Marketing Strategies (Ever)
I could have sworn that marketing wasn’t so complicated back in the day. Create a killer commercial. Make a radio ad that gets stuck in people’s heads. Cater to the top magazines when it makes sense. But now we’ve got all these TV channels, billions of web pages and hundreds of thousands of “APPs” along with DMP’s, API’s and SDK’s. Did I lose you? Technology has definitely made marketing that much more difficult to understand. What could once…
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