If Content is King, He’s A Demanding Ruler
Content demands are skyrocketing. Brands struggle to keep pace with personalization needs while maintaining quality and speed.
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Ad Fraud: Bots Draining Your Marketing Budget
Digital ad fraud bots cost businesses billions. Learn how to protect your budget and reach real customers with better targeting.
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Can Brands Maneuver Around Ad Blockers?
Ad blockers. Doesn’t the term just make you want to shudder? Google’s announcement that the Chrome browser will be automatically blocking certain types of ads is tough news for brands and marketers alike. Google has been filtering out ads that don’t meet new criteria set out by the Coalition for Better Ads. Pop-ups, ugly sticky ads or flashing ads. Pretty much things that are extremely unsightly. (This applies to both desktop and android devices.) So this poses problems for companies…
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Making the Most of Digital Impressions
It can be a sweet deal when you are at the forefront of technology. Just imagine that you have sole ownership of The Next Big Thing. Everyone wants it, needs it, and with just a little bit of marketing, must have it. Even sweeter, your offering is so advanced, so cutting edge, that it will be several years before the industry figures out how to measure it properly (much less what it’s real value is). What Qualifies as a Billable…
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