Insights Archives: copywriting

content marketing

If Content is King, He’s A Demanding Ruler

Do you ever look through Facebook or Instagram and think: wow, all these companies use the same strategies and it makes their brand look cheap? You’re not alone. We’ve entered a world of personalization and a requirement to be extremely unique. This isn’t easy, and the numbers show the struggle. Adobe recently released State of Creative and Marketing Collaborations which takes a peek at this serious issue by surveying of more than 1,000 North American marketers, creatives, advertising, etc. According…

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writer illustrator featured image

How Learning Illustrator Made Me a Better Writer

Visual content outperforms text-only content by a landslide. So what can non-designers do to capture the interest of their audience? Check out my guest post on ConversionScientist.com to find out how I adapted my skill set as a writer to keep up with the growing importance of visual content!

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