We’ll be right back after this commercial break

April 24, 2017

With the launch of mid-roll ads, Facebook looks a lot more like a futuristic TV channel than a social media platform. There’s less sharing how you feel and more paid content. Remember when your timeline was packed full of your friends’ status updates and the odd, blurry picture taken on someone’s flip phone? Yeah, me neither. Times sure have changed. Nowadays, we’re lucky if we catch anything original amidst a slew of sponsored content and branded videos. However, change…

VR could soon live up to its name

April 18, 2017

VR is no longer “coming soon”. It’s here, and it could be a game changer for advertisers. We finally have a public that’s excited to pay attention to every detail that appears before their eyes. The ability to present ads to viewers without distraction is groundbreaking. No muting those pesky commercials. No switching tabs on your browser. And definitely no looking away – at least not with that bulky headset strapped onto you. Coke, Lexus, McDonald’s and other major…

Snapchat: The Inspiration for Expiration

March 21, 2017

Like it or not, everything we do online leaves muddy footprints for the world to see – and they’re pretty tough to clean up. Whether that’s “likes” on Instagram, accidental drunk selfies floating around on Facebook, or that idiotic video you uploaded in college, if you’ve ever Googled yourself, you know what I’m talking about. We love sharing the great moments in our life – a blossoming, new relationship, a big promotion or even just the Instagram-worthy gourmet cheeseburger…

Content for Goldfish: 4 Inroads to Gen Z

May 17, 2016

Millennials get most of the attention, not Gen Z. They have for a while now, and that isn’t going away—but shouldn’t we focus more on the generation that will account for 40% of consumers by 2020? Even at a relatively young age (members of Gen Z are born post-1995), “Gen Z” contributes $44 billion to the economy. We market things to make money, so it would stand to reason that we should cater our content to where the money…

How to Approach Bloggers about Guest Posting: Dos and Don’ts

October 1, 2015

As both a writer and a manager of several different blogs, I’ve had experience on both sides of the guest blogging scenario: contributing guest posts and seeking out guest contributors. Check out my guest post on ConversionScientist.com to find out what I discovered about finding guest contributors for your blog.

Making the Most of Digital Impressions

April 6, 2015

It can be a sweet deal when you are at the forefront of technology. Just imagine that you have sole ownership of The Next Big Thing. Everyone wants it, needs it, and with just a little bit of marketing, must have it. Even sweeter, your offering is so advanced, so cutting edge, that it will be several years before the industry figures out how to measure it properly (much less what it’s real value is). What Qualifies as a Billable…

Frequently Asked Questions about Media Buying

March 7, 2015

Head of media at Page Agency, Kathryn Wilson tackles some FAQ’s about the logistics of planning and buying media at an agency. 1. What do you do as a media buyer? I spend money, that’s the short answer. The medium length answer is that I negotiate space and time on behalf of clients. The long answer (and the one that’s a better definition), is that I make purchasing decisions on behalf of advertisers and brands with regards to various media…

How Learning Illustrator Made Me a Better Writer

February 13, 2015

Visual content outperforms text-only content by a landslide. So what can non-designers do to capture the interest of their audience? Check out my guest post on ConversionScientist.com to find out how I adapted my skill set as a writer to keep up with the growing importance of visual content!

Should I Invest in Facebook Marketing? The Pros and Cons

February 6, 2015

“Is Facebook dead?” This is a question I get asked all the time. The easy answer is “no way. A site isn’t dead if it has 1.3 billion active users.” But, of course, there’s more to the answer than that. I have personally felt a lot of disappointment with Facebook over the past year. It seems like the people in my Facebook network post fewer personal updates and more click bait than ever before. But when marketers talk about…

Page Agency Wins an Emmy!

October 30, 2014

We are proud to announce that Page Agency was recently awarded the 2014 Lone Star Emmy Award for Commercial: Single Spot/Campaign. Page Agency received three nominations in this category and received the award for a spot we created for Platinum Series. Our commercials for Renova Hand Centers and Motherfund also received nominations. We are grateful for our talented team and for our clients who allow us to continue doing great work!