If Content is King, He’s A Demanding Ruler
Do you ever look through Facebook or Instagram and think: wow, all these companies use the same strategies and it makes their brand look cheap? You’re not alone. We’ve entered a world of personalization and a requirement to be extremely unique. This isn’t easy, and the numbers show the struggle. Adobe recently released State of Creative and Marketing Collaborations which takes a peek at this serious issue by surveying of more than 1,000 North American marketers, creatives, advertising, etc. According…
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6 reasons your social media ads suck
Social media advertising is a fast paced game. The rules are always changing and if you don’t keep up, you end up looking foolish for everyone to see. Not to worry, however, because we’ve gathered the six most common reason why social media ads suck and what to do about it. You’re not posting enough There’s no setting and forgetting in social media. Content keeps on moving, and your post from last week is already lost in the depths of…
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We’ll be right back after this commercial break
With the launch of mid-roll ads, Facebook looks a lot more like a futuristic TV channel than a social media platform. There’s less sharing how you feel and more paid content. Remember when your timeline was packed full of your friends’ status updates and the odd, blurry picture taken on someone’s flip phone? Yeah, me neither. Times sure have changed. Nowadays, we’re lucky if we catch anything original amidst a slew of sponsored content and branded videos. However, change…
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VR could soon live up to its name
VR is no longer “coming soon”. It’s here, and it could be a game changer for advertisers. We finally have a public that’s excited to pay attention to every detail that appears before their eyes. The ability to present ads to viewers without distraction is groundbreaking. No muting those pesky commercials. No switching tabs on your browser. And definitely no looking away – at least not with that bulky headset strapped onto you. Coke, Lexus, McDonald’s and other major…
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Snapchat: The Inspiration for Expiration
Like it or not, everything we do online leaves muddy footprints for the world to see – and they’re pretty tough to clean up. Whether that’s “likes” on Instagram, accidental drunk selfies floating around on Facebook, or that idiotic video you uploaded in college, if you’ve ever Googled yourself, you know what I’m talking about. We love sharing the great moments in our life – a blossoming, new relationship, a big promotion or even just the Instagram-worthy gourmet cheeseburger…
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Content for Goldfish: 4 Inroads to Gen Z
Millennials get most of the attention, not Gen Z. They have for a while now, and that isn’t going away—but shouldn’t we focus more on the generation that will account for 40% of consumers by 2020? Even at a relatively young age (members of Gen Z are born post-1995), “Gen Z” contributes $44 billion to the economy. We market things to make money, so it would stand to reason that we should cater our content to where the money…
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Making the Most of Digital Impressions
It can be a sweet deal when you are at the forefront of technology. Just imagine that you have sole ownership of The Next Big Thing. Everyone wants it, needs it, and with just a little bit of marketing, must have it. Even sweeter, your offering is so advanced, so cutting edge, that it will be several years before the industry figures out how to measure it properly (much less what it’s real value is). What Qualifies as a Billable…
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Should I Invest in Facebook Marketing? The Pros and Cons
“Is Facebook dead?” This is a question I get asked all the time. The easy answer is “no way. A site isn’t dead if it has 1.3 billion active users.” But, of course, there’s more to the answer than that. I have personally felt a lot of disappointment with Facebook over the past year. It seems like the people in my Facebook network post fewer personal updates and more click bait than ever before. But when marketers talk about…
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