Making the Most of Digital Impressions
It can be a sweet deal when you are at the forefront of technology. Just imagine that you have sole ownership of The Next Big Thing. Everyone wants it, needs it, and with just a little bit of marketing, must have it. Even sweeter, your offering is so advanced, so cutting edge, that it will be several years before the industry figures out how to measure it properly (much less what it’s real value is). What Qualifies as a Billable…
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Frequently Asked Questions about Media Buying
Head of media at Page Agency, Kathryn Wilson tackles some FAQ’s about the logistics of planning and buying media at an agency. 1. What do you do as a media buyer? I spend money, that’s the short answer. The medium length answer is that I negotiate space and time on behalf of clients. The long answer (and the one that’s a better definition), is that I make purchasing decisions on behalf of advertisers and brands with regards to various media…
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