Ad Fraud: Bots Draining Your Marketing Budget
Digital ad fraud bots cost businesses billions. Learn how to protect your budget and reach real customers with better targeting.
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4 of the Best Digital Marketing Strategies (Ever)
I could have sworn that marketing wasn’t so complicated back in the day. Create a killer commercial. Make a radio ad that gets stuck in people’s heads. Cater to the top magazines when it makes sense. But now we’ve got all these TV channels, billions of web pages and hundreds of thousands of “APPs” along with DMP’s, API’s and SDK’s. Did I lose you? Technology has definitely made marketing that much more difficult to understand. What could once…
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We’ll be right back after this commercial break
With the launch of mid-roll ads, Facebook looks a lot more like a futuristic TV channel than a social media platform. There’s less sharing how you feel and more paid content. Remember when your timeline was packed full of your friends’ status updates and the odd, blurry picture taken on someone’s flip phone? Yeah, me neither. Times sure have changed. Nowadays, we’re lucky if we catch anything original amidst a slew of sponsored content and branded videos. However, change…
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