Media Planning & Buying
Our media department has experience planning and placing campaigns across all channels for small businesses and major international brands.
Phase 1 — Initial Lead Analysis We begin by analyzing lead data collected during the first few weeks of the campaign. We use this to assess the accuracy of our target audience.
Phase 2 — Adjust Target While the campaign is still in motion, we tailor our media strategy and target audience to focus on individuals fitting the profile of our most qualified leads.
Phase 3 — Expand Reach We search for new opportunities and groups that fall outside of our primary demo. We use additional media placement and tailored creative to reach these segments.
Phase 4 — Refocus Target & Maximize Spend We continue modifying and focusing our target audience to reach the highest volume of qualified leads while maximizing the client’s media budget.