Renova Health

Establishing and expanding the identity of a trusted healthcare brand

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Creating a Brand in 30 Days
All the key elements of the first Renova Hand Centers campaign–from the name, logo and website, to the first television and radio spots–were planned and executed over the course of 30 days. We focused on creating a strong, inviting brand that could be strategically launched across multiple platforms. Since we began our work with Renova, the company has expanded into several health care specialties. As Renova grew, we developed the umbrella brand of Renova Health to include hand, foot, and spine specialists.

FROM EMOTIONAL TO LOGICAL
Renova’s brand appeals to patients longing for warm, compassionate care, so we focused on the emotional aspect of pain relief in more indirect mediums like outdoor and radio ads. Direct and interactive mediums combine this messaging with informative language about procedural therapy and Renova’s innovative treatment options.

BRIDGING THE GAP – AWARENESS TO ACTION
The Renova website is a lead generation site built around an innovative lead and conversion tracking system that tracks users throughout the purchase cycle. The system is able to identify users the first time they call or visit the site and track them all the way through to actual in-office care and treatment. It also provides us with valuable insights needed to quickly and effectively tailor media strategies.



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ON THE AIR
As one of The Page Agency’s most involved media planning and buying projects, Renova Hand Centers enjoyed a strong, sustained surge in traffic following the campaign’s launch on October 14, 2013. The spots improved traffic tenfold, leading to greater interest in the site, more interaction with the brand, and a healthy boost in lead generation for the client.

  • Nearly ten times the amount of traffic
  • Significantly stronger lead flow
  • Greater brand awareness

 

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Renova Hands Billboard

[sc_embed_player fileurl=”/wp-content/uploads/2013/12/AHandsRadioSpot_01.mp3″]Renova Radio: “Here’s to Healthy Hands”
Renova Folders
Renova Empresarios Ad

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Big Drive

At Big Digi, we forge a unique partnership with each of our clients, learning the subtleties of their businesses and taking on their goals as our own for the long term. We are entrepreneurs, and are passionate about connecting our clients to their customers and growing their business.

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At BigDigi, we get inspiration from the goals of our clients. We then use that inspiration to light a fire under our data and analysis. The result is a robust, focused concoction of calculation and creativity that packs a big punch.

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We are absurdly full service. From Television to IT to ORM to strategy and messaging to car wraps to platform development and beyond, we are a different agency to each of our clients. We choose the tools we bring to each account rather than pushing a limited scope of services on every account we get. We are constantly adding to our skill set to add more value to each of our clients every day