Big Town Weekends

Reviving a Historic Shopping Center for New Generations

Big Town Weekends Website

A FRESH TAKE
We developed a multimedia campaign with an emphasis on digital, TV, and PR to promote the revival of Big Town. The first indoor mall in the Southwest, Big Town was revitalized as the site of weekend shopping expos.
In order to reacquaint a new generation of Dallas shoppers with Big Town Mall, we rebranded as Big Town Weekends, and gave it a bright, fun, and active image. A new site ensured brand cohesion and gave Big Town a solid presence on the web where it could interact with its customer base.


CAMPAIGN
Big Town’s Fitness & Fashion Weekend kicked off with an extensive multi-media campaign saturating the Dallas metro area. But we went beyond typical media buys with our outreach to the press. Press Releases alerted the media and local news outlets that the landmark Big Town Mall was making a comeback. Four of the five major local networks provided coverage of the event as well as the new event center.

https://vimeo.com/88466773

MEDIA PLANNING
With an aggressive media planning and buying campaign that directed consumers to the new site, we increased Big Town’s website traffic significantly, sending over 800 visitors to their site just in time for the event launch.

  • Nearly ten times the amount of traffic
  • Significantly stronger lead flow
  • Greater brand awareness

 

cw
nbc
ktvt
fox4
wfaa

Mission Foods
Mission Foods
Regus Group
Regus Group
Guerrero Tortillas
Guerrero Tortillas
Platinum Series Homes
Platinum Series Homes
Renova Health
Renova Health
Maverick Mechanical
Maverick Mechanical
Motherfund
Motherfund
Buzzbrews Kitchen
Buzzbrews Kitchen
Upstart Theater
Upstart Theater
Parker University
Parker University
Garza & Harris
Garza & Harris
Relativity Outdoors
Relativity Outdoors
Big Town Weekends
Big Town Weekends
Logos
Logos
GONFFC
GONFFC
Pinecrest Capital Partners
Pinecrest Capital Partners
Women and Their Work
Women and Their Work
T3 Networks
T3 Networks