Campaign Development

We blend creative, research-backed ideas with strategic thinking to develop engaging, multi-platform campaigns.

Our Approach:

  • This is where it all comes together—the fusion of strategic planning and creative thinking that gets us up in the morning. We start by defining the goals of a campaign and learning those weird little details about our target audience.
  • We deliver data-driven campaigns that start with thorough research and continue with non-stop analysis of audience behavior. We use this data to focus our efforts in real time as the campaign progresses.
  • Specificity is key to a killer campaign. We’ve found that the more we know about our audience, the more creative we can be. That knowledge lets us develop campaigns that speak to audiences on a highly personal level.

In our rapidly evolving world, all sorts of boundaries are getting blurred, like the boundaries between traditional and social media, between branding and direct response campaigns, even between doughnuts and croissants. Our integrated approach allows us to adapt to shifting mediums so we send the right message to the right people at the right time.

Our creative team and media department work closely to determine the right mediums for the message. This collaboration is key to executing a fully integrated campaign, spanning television, print, out-of-home, social media and beyond. Throughout execution, we use sophisticated lead tracking methods to measure the true value of a campaign.

Because as a group who switches between strategic and creative thinking a hundred times a day, we know that the coolest ads are the once that truly influence behavior.


Related Services:
Brand Strategy
Campaign Development
Content Marketing
CRM Development
Email Marketing
Graphic Design
Lead Intelligence
Logo & Asset Development
Media Planning & Buying
Native Advertising
Programmatic Advertising
Reputation Management
Search Engine Optimization
Social Media Marketing
Video Production
Web Design & Development

Big Drive

At Big Digi, we forge a unique partnership with each of our clients, learning the subtleties of their businesses and taking on their goals as our own for the long term. We are entrepreneurs, and are passionate about connecting our clients to their customers and growing their business.

Big Inspiration

At BigDigi, we get inspiration from the goals of our clients. We then use that inspiration to light a fire under our data and analysis. The result is a robust, focused concoction of calculation and creativity that packs a big punch.

Big Difference

We are absurdly full service. From Television to IT to ORM to strategy and messaging to car wraps to platform development and beyond, we are a different agency to each of our clients. We choose the tools we bring to each account rather than pushing a limited scope of services on every account we get. We are constantly adding to our skill set to add more value to each of our clients every day