4 Lessons We Learned From Big CPG Brands
We get it, you’re not Coke. That doesn’t mean you have to be boring and fade into the background. It’s often the smaller, challenger CPG brands that need to make the most noise to punch above their weight. As an advocate for our clients, we make sure our brand strategy is always innovative and intelligent. Here’s what we know: There’s an art to building CPG brands Beyond targeting and media selection and cool campaigns, is something even more important….
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5 Hard Lessons Every Creative Needs To Learn
One thing I really hate is being called out – especially in front of a group of people. Everyone feels awkward about it. I feel like a big, old screw-up. You’re likely going to face a stern talking to in the future too, because we’re all likely to face a stern talking to in the future. There is, however, a difference between big and small mistakes. Small mistakes may waste a day. Big mistakes can hurt your job, your client…
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6 reasons your social media ads suck
Social media advertising is a fast paced game. The rules are always changing and if you don’t keep up, you end up looking foolish for everyone to see. Not to worry, however, because we’ve gathered the six most common reason why social media ads suck and what to do about it. You’re not posting enough There’s no setting and forgetting in social media. Content keeps on moving, and your post from last week is already lost in the depths of…
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We’ll be right back after this commercial break
With the launch of mid-roll ads, Facebook looks a lot more like a futuristic TV channel than a social media platform. There’s less sharing how you feel and more paid content. Remember when your timeline was packed full of your friends’ status updates and the odd, blurry picture taken on someone’s flip phone? Yeah, me neither. Times sure have changed. Nowadays, we’re lucky if we catch anything original amidst a slew of sponsored content and branded videos. However, change…
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VR could soon live up to its name
VR is no longer “coming soon”. It’s here, and it could be a game changer for advertisers. We finally have a public that’s excited to pay attention to every detail that appears before their eyes. The ability to present ads to viewers without distraction is groundbreaking. No muting those pesky commercials. No switching tabs on your browser. And definitely no looking away – at least not with that bulky headset strapped onto you. Coke, Lexus, McDonald’s and other major…
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Snapchat: The Inspiration for Expiration
Like it or not, everything we do online leaves muddy footprints for the world to see – and they’re pretty tough to clean up. Whether that’s “likes” on Instagram, accidental drunk selfies floating around on Facebook, or that idiotic video you uploaded in college, if you’ve ever Googled yourself, you know what I’m talking about. We love sharing the great moments in our life – a blossoming, new relationship, a big promotion or even just the Instagram-worthy gourmet cheeseburger…
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