In the ever-evolving landscape of advertising and media buying, the integration of artificial intelligence (AI) has become a game-changer. AI technologies, such as machine learning and natural language processing, have revolutionized the way creative advertising campaigns are conceptualized, executed, and optimized. In this article, we will explore the transformative role of AI in creative advertising and media buying, and how it is reshaping the industry for the better. Enhancing Creative Processes with AI Traditionally, the creative process in advertising has…

Gift Guides Almost EVERYONE has gifts to buy throughout the holiday season. The only big question is what the perfect gift actually consists of for a particular person. We all have trouble deciding on the perfect presents – this is where gift guides come in. If you’re a retailer, gift guides are the perfect value add for your customers. It provides them with ideas and promotes your products all at the same time. Seasonal Promotions Your customers are already out…

Fake followers make it difficult to find reputable influencers to work with. 62 percent of  marketers want to increase their influencer marketing budgets this year alone. Doing influencer relationships create so many benefits for brands. Like more authentically reaching their target market that might not have been reached through other forms of advertising. And while platforms can certainly shut down these fake bots, brand and marketers need to reassess the influencer medium as a whole. First question: what is driving…

There are certain traits that characterize leadership. Then there are some that characterize leadership within digital marketing. If you possess these five traits, you may have what it takes to be the big boss at your digital marketing agency or internal department. 1. Strong Business Sense A strong business acumen can be qualified through education, but more than likely it’s grown from professional experience. At a high level, digital marketing leaders need to understand not just marketing, but business as…

It’s tougher than ever to introduce a new product or service into today’s market. Incredible competition and brilliant innovations create an environment that chews up and spits out anything imperfect or subpar. There are fewer problems to solve, there’s a distrust in bad branding and it’s harder and harder to think of something that’s truly original. If you can leap those hurdles, there are more obstacles still. Here are the three main reasons your new product or service could fail….

Video works really well when it comes to your marketing efforts. Movement draws viewers in and usually keeps them around as well. The real question is how to make your video and what goes into it to make it successful. Pretty much: how do I make my videos not suck. We’re here to help. A sneak preview Sneak peeks or exciting announcements are always a good option for video marketing. Not only do they help you build excitement for your…