Content for Goldfish: 4 Inroads to Gen Z

Marketing to Gen Z

Millennials get most of  the attention, not Gen Z. They have for a while now, and that isn’t going away—but shouldn’t we focus more on the generation that will account for 40% of consumers by 2020?   Even at a relatively young age (members of Gen Z are born post-1995), “Gen Z” contributes $44 billion to the economy. We market things to make money, so it would stand to reason that we should cater our content to where the money…

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Making the Most of Digital Impressions

Making the Most of Digital Impressions

It can be a sweet deal when you are at the forefront of technology. Just imagine that you have sole ownership of The Next Big Thing. Everyone wants it, needs it, and with just a little bit of marketing, must have it. Even sweeter, your offering is so advanced, so cutting edge, that it will be several years before the industry figures out how to measure it properly (much less what it’s real value is). What Qualifies as a Billable…

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Frequently Asked Questions about Media Buying

media-buying-faq

Head of media at Page Agency, Kathryn Wilson tackles some FAQ’s about the logistics of planning and buying media at an agency. 1. What do you do as a media buyer? I spend money, that’s the short answer. The medium length answer is that I negotiate space and time on behalf of clients. The long answer (and the one that’s a better definition), is that I make purchasing decisions on behalf of advertisers and brands with regards to various media…

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How Learning Illustrator Made Me a Better Writer

Visual content outperforms text-only content by a landslide. So what can non-designers do to capture the interest of their audience? Check out my guest post on ConversionScientist.com to find out how I adapted my skill set as a writer to keep up with the growing importance of visual content!

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Should I Invest in Facebook Marketing? The Pros and Cons

facebook marketing

  “Is Facebook dead?” This is a question I get asked all the time. The easy answer is “no way. A site isn’t dead if it has 1.3 billion active users.” But, of course, there’s more to the answer than that. I have personally felt a lot of disappointment with Facebook over the past year. It seems like the people in my Facebook network post fewer personal updates and more click bait than ever before. But when marketers talk about…

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Page Agency Wins an Emmy!

We are proud to announce that Page Agency was recently awarded the 2014 Lone Star Emmy Award for Commercial: Single Spot/Campaign. Page Agency received three nominations in this category and received the award for a spot we created for Platinum Series. Our commercials for Renova Hand Centers and Motherfund also received nominations. We are grateful for our talented team and for our clients who allow us to continue doing great work!

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