Gift Guides Almost EVERYONE has gifts to buy throughout the holiday season. The only big question is what the perfect gift actually consists of for a particular person. We all have trouble deciding on the perfect presents – this is where gift guides come in. If you’re a retailer, gift guides are the perfect value add for your customers. It provides them with ideas and promotes your products all at the same time. Seasonal Promotions Your customers are already out…

Fake followers make it difficult to find reputable influencers to work with. 62 percent of  marketers want to increase their influencer marketing budgets this year alone. Doing influencer relationships create so many benefits for brands. Like more authentically reaching their target market that might not have been reached through other forms of advertising. And while platforms can certainly shut down these fake bots, brand and marketers need to reassess the influencer medium as a whole. First question: what is driving…

There are certain traits that characterize leadership. Then there are some that characterize leadership within digital marketing. If you possess these five traits, you may have what it takes to be the big boss at your digital marketing agency or internal department. 1. Strong Business Sense A strong business acumen can be qualified through education, but more than likely it’s grown from professional experience. At a high level, digital marketing leaders need to understand not just marketing, but business as…

Ad agencies come in all shapes, sizes, friendliness and competency. Some are absolutely better than others. Not all agencies have the same processes or will handle your work the same way either. This makes it incredibly important to pick the agency that best fits you. General vs Specialized Picking between these agency types really depends on how much of your own marketing work you want to outsource. If you’re looking for great design work and not much else, talk with…