In the era of rapid technological advancement, artificial intelligence (AI) is transforming the way we work. Copywriters were the first to take the hit, but AI continues its campaign of world domination, encroaching on media buyers, designers, and developers. The concern about the potential impact on job security is real! However, it’s important to recognize that there are certain soft skills that AI cannot replace – skills that are essential for success in the modern workplace. These soft skills are…

Privacy, or lack thereof has become increasingly important consumers become increasingly savvy to just how much data is being shared. This has placed additional hurdles for advertisers in terms of targeting, measurement, and reporting. With Apple leading the way, it will become more difficult for marketers, agencies, and tech partners to get the metrics they need to make informed decisions. Because Apple’s products are so popular, it’s probable that their attitude will become the industry standard, with people preferring more…

Ad agencies come in all shapes, sizes, friendliness and competency. Some are absolutely better than others. Not all agencies have the same processes or will handle your work the same way either. This makes it incredibly important to pick the agency that best fits you. General vs Specialized Picking between these agency types really depends on how much of your own marketing work you want to outsource. If you’re looking for great design work and not much else, talk with…

When the 3D TV revolution ended at the start of 2017, some were convinced it was all over for television. But the opposite happened. TV exploded. This is due to TV’s evolution into a performance-marketing channel. It has been pushed forward by technological advancements, more timely, accurate targeting and measurement, and the ability for advertisers to optimize TV campaigns just like they do with digital. So what’s next for TV and advertisers? TV isn’t dying – not even close. It…

When did advertising become the overworked, stressed out, squeeze-every-drop-of-creative-juice-until-you’re-all-used-up career field that it currently seems to be? What happened to the old agency spirit that pioneered the way for successful and epic brands? Every moment was spent immersed in a cauldron of creation and ‘ideation’, carefully orchestrated by exceptional minds. Clients loved to visit ad agencies because they were a wonderland of possibilities and a factory for their visions and aspirations. It’s tough to come up with world-class ideas when…