Insights Archives: VR

Virtual Reality

VR could soon live up to its name

VR is no longer “coming soon”. It’s here, and it could be a game changer for advertisers. We finally have a public that’s excited to pay attention to every detail that appears before their eyes. The ability to present ads to viewers without distraction is groundbreaking. No muting those pesky commercials. No switching tabs on your browser. And definitely no looking away – at least not with that bulky headset strapped onto you.   Coke, Lexus, McDonald’s and other major…

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