Social media advertising is a fast paced game. But don't worry, because we’ve gathered the six most common reason why social media ads suck and what to do about it.
With the launch of mid-roll ads, Facebook looks a lot more like a futuristic TV channel than a social media platform. That's exactly what platforms are aiming for and advertisers can start taking advantage of.
We know that VR in its current is only the tip of the iceberg. Find out what virtual reality innovators have planned for the next few decades and how that affects marketing today.
Could expiring content be a game changer in the way we market on social and beyond? Check out why everyone who's anyone is implementing Snapchat's features (We're looking at you, Facebook Messenger).
In a few years Millennials will be pushed out by Gen Z and marketers will scramble to find out what works. See how you can grab your future target market's attention quickly and efficiently.
To count as a billable impression, 50% of an online ad must be in view for 1 second. Here's how marketers can take advantage of split-second interactions.
Despite the decline in organic reach on Facebook, there are still advantages to using Facebook marketing as part of your social media strategy.