Insights Archives: Generation z

Marketing to Gen Z

Content for Goldfish: 4 Inroads to Gen Z

Millennials get most of  the attention, not Gen Z. They have for a while now, and that isn’t going away—but shouldn’t we focus more on the generation that will account for 40% of consumers by 2020?   Even at a relatively young age (members of Gen Z are born post-1995), “Gen Z” contributes $44 billion to the economy. We market things to make money, so it would stand to reason that we should cater our content to where the money…

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