4 Lessons We Learned From Big CPG Brands

CPG Brands lesson

We get it, you’re not Coke. That doesn’t mean you have to be boring and fade into the background. It’s often the smaller, challenger CPG brands that need to make the most noise to punch above their weight. As an advocate for our clients, we make sure our brand strategy is always innovative and intelligent. Here’s what we know:   There’s an art to building CPG brands Beyond targeting and media selection and cool campaigns, is something even more important….

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5 Hard Lessons Every Creative Needs To Learn

Creative lesson

One thing I really hate is being called out – especially in front of a group of people. Everyone feels awkward about it. I feel like a big, old screw-up. You’re likely going to face a stern talking to in the future too, because we’re all likely to face a stern talking to in the future. There is, however, a difference between big and small mistakes. Small mistakes may waste a day. Big mistakes can hurt your job, your client…

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6 reasons your social media ads suck

Your social media ads suck

Social media advertising is a fast paced game. The rules are always changing and if you don’t keep up, you end up looking foolish for everyone to see. Not to worry, however, because we’ve gathered the six most common reason why social media ads suck and what to do about it. You’re not posting enough There’s no setting and forgetting in social media. Content keeps on moving, and your post from last week is already lost in the depths of…

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We’ll be right back after this commercial break

Mid roll ads

With the launch of mid-roll ads, Facebook looks a lot more like a futuristic TV channel than a social media platform. There’s less sharing how you feel and more paid content. Remember when your timeline was packed full of your friends’ status updates and the odd, blurry picture taken on someone’s flip phone? Yeah, me neither. Times sure have changed. Nowadays, we’re lucky if we catch anything original amidst a slew of sponsored content and branded videos.   However, change…

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VR could soon live up to its name

Virtual Reality

VR is no longer “coming soon”. It’s here, and it could be a game changer for advertisers. We finally have a public that’s excited to pay attention to every detail that appears before their eyes. The ability to present ads to viewers without distraction is groundbreaking. No muting those pesky commercials. No switching tabs on your browser. And definitely no looking away – at least not with that bulky headset strapped onto you.   Coke, Lexus, McDonald’s and other major…

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Snapchat: The Inspiration for Expiration

Snapchat Expiring Content

Like it or not, everything we do online leaves muddy footprints for the world to see – and they’re pretty tough to clean up. Whether that’s “likes” on Instagram, accidental drunk selfies floating around on Facebook, or that idiotic video you uploaded in college, if you’ve ever Googled yourself, you know what I’m talking about.   We love sharing the great moments in our life – a blossoming, new relationship, a big promotion or even just the Instagram-worthy gourmet cheeseburger…

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Content for Goldfish: 4 Inroads to Gen Z

Marketing to Gen Z

Millennials get most of  the attention, not Gen Z. They have for a while now, and that isn’t going away—but shouldn’t we focus more on the generation that will account for 40% of consumers by 2020?   Even at a relatively young age (members of Gen Z are born post-1995), “Gen Z” contributes $44 billion to the economy. We market things to make money, so it would stand to reason that we should cater our content to where the money…

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Making the Most of Digital Impressions

Making the Most of Digital Impressions

It can be a sweet deal when you are at the forefront of technology. Just imagine that you have sole ownership of The Next Big Thing. Everyone wants it, needs it, and with just a little bit of marketing, must have it. Even sweeter, your offering is so advanced, so cutting edge, that it will be several years before the industry figures out how to measure it properly (much less what it’s real value is). What Qualifies as a Billable…

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Frequently Asked Questions about Media Buying

media-buying-faq

Head of media at Page Agency, Kathryn Wilson tackles some FAQ’s about the logistics of planning and buying media at an agency. 1. What do you do as a media buyer? I spend money, that’s the short answer. The medium length answer is that I negotiate space and time on behalf of clients. The long answer (and the one that’s a better definition), is that I make purchasing decisions on behalf of advertisers and brands with regards to various media…

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