Can Brands Maneuver Around Ad Blockers?
Ad blockers. Doesn’t the term just make you want to shudder? Google’s announcement that the Chrome browser will be automatically blocking certain types of ads is tough news for brands and marketers alike. Google has been filtering out ads that don’t meet new criteria set out by the Coalition for Better Ads. Pop-ups, ugly sticky ads or flashing ads. Pretty much things that are extremely unsightly. (This applies to both desktop and android devices.) So this poses problems for companies…
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Content for Goldfish: 4 Inroads to Gen Z
Millennials get most of the attention, not Gen Z. They have for a while now, and that isn’t going away—but shouldn’t we focus more on the generation that will account for 40% of consumers by 2020? Even at a relatively young age (members of Gen Z are born post-1995), “Gen Z” contributes $44 billion to the economy. We market things to make money, so it would stand to reason that we should cater our content to where the money…
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How to Approach Bloggers about Guest Posting: Dos and Don’ts
As both a writer and a manager of several different blogs, I’ve had experience on both sides of the guest blogging scenario: contributing guest posts and seeking out guest contributors. Check out my guest post on ConversionScientist.com to find out what I discovered about finding guest contributors for your blog.
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Frequently Asked Questions about Media Buying
Head of media at Page Agency, Kathryn Wilson tackles some FAQ’s about the logistics of planning and buying media at an agency. 1. What do you do as a media buyer? I spend money, that’s the short answer. The medium length answer is that I negotiate space and time on behalf of clients. The long answer (and the one that’s a better definition), is that I make purchasing decisions on behalf of advertisers and brands with regards to various media…
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How Learning Illustrator Made Me a Better Writer
Visual content outperforms text-only content by a landslide. So what can non-designers do to capture the interest of their audience? Check out my guest post on ConversionScientist.com to find out how I adapted my skill set as a writer to keep up with the growing importance of visual content!
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Should I Invest in Facebook Marketing? The Pros and Cons
“Is Facebook dead?” This is a question I get asked all the time. The easy answer is “no way. A site isn’t dead if it has 1.3 billion active users.” But, of course, there’s more to the answer than that. I have personally felt a lot of disappointment with Facebook over the past year. It seems like the people in my Facebook network post fewer personal updates and more click bait than ever before. But when marketers talk about…
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Page Agency Wins an Emmy!
We are proud to announce that Page Agency was recently awarded the 2014 Lone Star Emmy Award for Commercial: Single Spot/Campaign. Page Agency received three nominations in this category and received the award for a spot we created for Platinum Series. Our commercials for Renova Hand Centers and Motherfund also received nominations. We are grateful for our talented team and for our clients who allow us to continue doing great work!
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